Aotearoa

Aotearoa

  • Flag Design
  • Project

Aotearoa

(ao = cloud, tea = white, pale, roa = long).

This flag design conveys a meaning of NZ in a very simple form, powerful in its simplicity yet rich in meaning.

Flag Background:
The flag is divided into three horizontal stripes, to symbolise the three parts of our land: Water/Wai – Earth/Whenua – Sky/Rangi. These bands create Aotearoa – the long White Cloud

Koru:
The Koru shape is obviously derived from the Ponga/silver fern in its most dynamic state, full of both potential energy. It’s an appropriate form of the fern on a NZ flag. NZ is a relatively young country by world standards yet is very progressive, dynamic and rapidly growing. The Koru has significant meaning and relevance to Maori, NZ’s indigenous people. Maori have always seen the power and beauty of this natural form. The Koru rises in a show of strength across the three sections of the flag, reaching to the sky/Rangi. It sits mostly in the upper left corner of the flag which is traditionally the place of importance, facing toward the flag pole.

The design is a simple iconic NZ form and simple iconic NZ colours that any child could remember and draw accurately. It is a symbol that all NZers can identify with and find meaning in. From an international view point it would very quickly be recognisable as uniquely Aotearoa/NZ.